A personal style blogger has lifted the lid on the
lucrative business of bloggers who are paid big
bucks by brands to feature certain products, or even
phrases, on their Instagram accounts.
Danielle Bernstein, 22, runs the blog We Wore What,
and has 992,000 followers on her Instagram.
Currently, her rate card sets the cost of a single
piece of sponsored content from $5,000 to $15,000,
but she explained to Harper's Bazaar that this rate
can go up or down depending on the number of
posts a brand requires, and length of her
relationship with the company in question.
And that's just the tip of the iceberg; according to
Miss Bernstein, when she hits one million
followers, she will be able to charge 'a good amount
more' for sponsored content.
Indeed, Miss Bernstein is edging towards the top of
the new Instagram economy, through which savvy
social media stars are translating an ever-increasing
tally of followers into a lucrative business, which –
if their accounts are considered as 'bankable' as
Miss Bernstein's – could earn them millions of
dollars a year.
Miss Bernstein explains that the range for Instagram
accounts with a few hundred thousand followers is
from around $500 to $5,000 per post, but accounts
with upwards of six million followers can earn
anywhere between $20,000 and $100,000 a shot.
Industry estimates say brands spend more than a $1
billion per year on sponsored Instagram posts, and
that
lucrative business of bloggers who are paid big
bucks by brands to feature certain products, or even
phrases, on their Instagram accounts.
Danielle Bernstein, 22, runs the blog We Wore What,
and has 992,000 followers on her Instagram.
Currently, her rate card sets the cost of a single
piece of sponsored content from $5,000 to $15,000,
but she explained to Harper's Bazaar that this rate
can go up or down depending on the number of
posts a brand requires, and length of her
relationship with the company in question.
And that's just the tip of the iceberg; according to
Miss Bernstein, when she hits one million
followers, she will be able to charge 'a good amount
more' for sponsored content.
Indeed, Miss Bernstein is edging towards the top of
the new Instagram economy, through which savvy
social media stars are translating an ever-increasing
tally of followers into a lucrative business, which –
if their accounts are considered as 'bankable' as
Miss Bernstein's – could earn them millions of
dollars a year.
Miss Bernstein explains that the range for Instagram
accounts with a few hundred thousand followers is
from around $500 to $5,000 per post, but accounts
with upwards of six million followers can earn
anywhere between $20,000 and $100,000 a shot.
Industry estimates say brands spend more than a $1
billion per year on sponsored Instagram posts, and
that
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