Big Beer is a big business in America. Total annual sales stand at about $100 billion. Craft Beers, as defined by the Brewer's Association,
are booming yet still account for only about 15% of the beer sold in
America. On a volume basis, craft beer's share of the market is about
half of that because of its premium pricing.
So what's America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America's most popular beer is Bud Light — by a few billion dollars. Yes, Bud Light's US sales alone would secure a spot within the Fortune 500.
So what's America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America's most popular beer is Bud Light — by a few billion dollars. Yes, Bud Light's US sales alone would secure a spot within the Fortune 500.
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