MAGGI owes its name to founder
Julius Maggi
(1846 - 1912), entrepreneur and
inventor of the first
product to bear the brand - MAGGI
Soup Seasoning.
Born in Frauenfeld, Switzerland,
Julius took over a
hammer mill from his father in
1869. At the time the
milling industry was in crisis so
Julius decided to
open up new areas of production.
He got in touch
with physician Fridolin Schuler
who had a concept
for improving the nutritional
content of meals for the
labouring classes by making
packaged foods out of
milled pulses or legumes. Together
they began
product development and after two
years of
experimentation, the first
industrially produced
leguminous flour was put on the
Swiss market in
1884. When the expected market
breakthrough
failed to occur, Julius went back
to the drawing
board and created MAGGI
ready-to-use soups in in
1886, then launched MAGGI
flavouring later in the
year. More and more new products
followed
between 1887 and 1889. Julius
opened subsidiaries
in Paris, Berlin, Singen, Vienna,
Bregenz and London
and a representative office in the
US. The MAGGI
brand spread swiftly around the
world.
Julius Maggi died at the age of 66
following a stroke
but his legacy continues to this
day. The company
that Julius founded merged with
Nestlé in 1947 and
since then, Nestlé has been the proud custodian of
this trusted brand.
Company history
The original company came into
existence in 1872
in Switzerland, when Julius Maggi
took over his
father's mill. He quickly became a
pioneer of
industrial food production, aiming
to improve the
nutritional intake of worker
families. Maggi was the
first to bring protein-rich legume
meal to the
market, and followed up with a
ready-made soup
based on legume meal in 1886. In
1897, Julius
Maggi founded the company Maggi
GmbH in the
German town of Singen, where it is
still based
today.
In 1947, following several changes
in ownership
and corporate structure, Maggi's
holding company
merged with the Nestlé company to form Nestlé-
Alimentana S.A. , currently known
in its francophone
homebase as Nestlé S.A.
Today, Maggi is known throughout
the world for its
dry soups, seasoning sauce and
instant noodle
dishes. In New Zealand, Maggi
Onion Soup mix is
often combined with reduced cream
to create an
onion dip for potato chips that
has come to be
generally accepted as a Kiwi
favorite.
The original company came into
existence in 1872
in Switzerland, when Julius Maggi
took over his
father's mill. He quickly became a
pioneer of
industrial food production, aiming
to improve the
nutritional intake of worker
families. Maggi was theCompany history
The original company came into
existence in 1872
in Switzerland, when Julius Maggi
took over his
father's mill. He quickly became a
pioneer of
industrial food production, aiming
to improve the
nutritional intake of worker
families. Maggi was the
first to bring protein-rich legume
meal to the
market, and followed up with a
ready-made soup
based on legume meal in 1886. In
1897, Julius
Maggi founded the company Maggi
GmbH in the
German town of Singen, where it is
still based
today.
In 1947, following several changes
in ownership
and corporate structure, Maggi's
holding company
merged with the Nestlé company to form Nestlé-
Alimentana S.A. , currently known
in its francophone
homebase as Nestlé S.A.
Today, Maggi is known throughout
the world for its
dry soups, seasoning sauce and
instant noodle
dishes. In New Zealand, Maggi
Onion Soup mix is
often combined with reduced cream
to create an
onion dip for potato chips that
has come to be
generally accepted as a Kiwi
favorite.
first to bring protein-rich legume
meal to the
market, and followed up with a
ready-made soup
based on legume meal in 1886. In
1897, Julius
Maggi founded the company Maggi
GmbH in the
German town of Singen, where it is
still based
today.
In 1947, following several changes
in ownership
and corporate structure, Maggi's
holding company
merged with the Nestlé company to form Nestlé-
Alimentana S.A. , currently known
in its francophone
homebase as Nestlé S.A.
Today, Maggi is known throughout
the world for its
dry soups, seasoning sauce and
instant noodle
dishes. In New Zealand, Maggi
Onion Soup mix is
often combined with reduced cream
to create an
onion dip for potato chips that
has come to be
generally accepted as a Kiwi favorite.
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